Fujifilm intros FinePix X100: 12.3MP APS-C-based camera with Hybrid Viewfinder

This rangefinder-esque cam packs a 12.3 megapixel APS-C sensor, and it's obviously designed to go mano-a-mano with Micro Four Thirds and the slew of other mirrorless / interchangeable lens compacts that are hitting the market. Aside from supporting 720p movies, boasting an EXR processor and shipping with a 23mm F2 Fujinon lens, this new handheld includes a Hybrid Viewfinder that enables users to toggle between optical and electronic viewfinders and display intricate shooting information right into the OVF.

There's also a 2.8-inch rear LCD, a hot shoe on top and a magnesium alloy top / base plate that might be the sexiest we've ever seen on a camera in this sector. Low-light shooters will appreciate the ISO range of 200 to 6400, and there's also 5fps continuous shooting, a full-on manual mode, SD / SDHC / SDXC card support and dimensions of 127- x 75- x 54mm. Something tells us a lot of to-be DSLR buyers will be shifting to this far more portable alternative when it drops in early 2011... provided it doesn't cost a small fortune, of course.